The Material Boy #143

Goyard St. Louis GM Tote Bag In Black

I may have a chance to go to Hong Kong soon. Not confirmed yet..but if I do...there is one bag that I definitely want to check out, the St. Louis GM Tote Bag from the 'highly elusive' Goyard. With only a small number of retailers and no advertising, this venerable trunk maker from Paris is truly a brand in the 'closet'. Only for the discerning who knows of this brand, socialites and celebrities alike, the label whispers luxury and not scream to masses like LV or Gucci.

Maybe it is this exclusivity and limited point of sale that makes Goyard a coveted brand. Before the brand picks up to the levels of LV or Gucci, I think I want to own a piece of this subtle luxury. And what better way than to start with a tote bag. GM is the size, black is the colour. It is mentioned that the bag is strong enough to hold your books or even a computer, despite the thin shoulder straps.

From internet research, the GM size tote should retail for around US $890. Price is not a problem, where to get it is a big problem. Wonder if HK Goyard stores will stock these. They have not one but 2 outlets! Geez..lucky Hongkongers!

Retail price: Approx US $1085 Excluding tax. Where to buy: Goyard Boutiques Around The World