Ad Campaigns And Catalogues #124

Below: Loewe Fall Winter 2010 Mens Bags and Lookbook... Don't you simply feel the blood rushing thru with excitement with this stunning burgundy colour on Amazona Messenger, Weekender and Tote bags...

Below: Or this Oro coloured Suede Satchel?

Below: How about some understated luxury in the form of Loewe's Signature Collection in calfskin. Comes in messenger satchel or a classic zip tote...

Below: The Papelle Collection of shopping totes gets update with a dark grey colour...

Below: Do you guys like the blatant branding for the Heritage Collection? Although shapes are nice and elegant, the size of the branding bothers me... they look like a counterfeiter's dream...

Below: The Ada Collection with this immaculate briefcase style bag that gets my vote for the corporate types...

Below: Or this smart travel size Ada 40 duffel that could perhaps be your 'ticket' to get an upgrade to business class on your many corporate flights...

Below: And the Loewe Fall Winter 2010 collection continues to tempt...

Below: Who said briefcases have to be boring black...

Below: Anagram clutch bag?

Loewe Fall Winter 2010 Menswear And Bags

For the coming winter season, Stuart Vevers continues to work his understated magic on Spanish Luxury Brand, Loewe. Bags are created to win the hearts of male bags fans not thru overtly embellished details but thru classic shapes and pared down designs. I bet even the most hardcore 'anti-manbag' male will approve. This design vision extends right down to the menswear, which sees very refined male dressing, a suave gentlemen who does not scream for attention, but knows his immaculate style.

House signatures such as the Amazona Suede Weekender and Messenger bags are given a new shade of delectable burgundy red (LOVE!!!), while there are leather totes/briefcases worthy of any boardrooms. I however, do not approve of the oversize logo bag designs (Named the Heritage Collection) that seem to be 'counterfeiters' heaven'. When branding becomes crudely blatant, there is an inevitably sense of tackiness that comes associated with fake bags selling from a car boot.

Céline did their take on plain shopping totes while Loewe created their 'Papalle collection'. The difference is Loewe took it to the extreme to emulate the actual brown paper bags from your local grocer, and in my opinion ultimately lacks the refine appeal that Céline's totes had. The pricing is also reassuringly expensive, with the small version costing almost SGD 2K! However for fall season, we see a large dark grey version that somewhat 'redeemed' the price and appeal.

Loewe continues to bestow their male fans with lust worthy male bags, and under Stuart Vevers' design vision, the Spanish label looks set to fast become an indispensable wardrobe option for any style savvy guy.

Source: Loewe