Ad Campaigns And Catalogues #75

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Fendi Spring Summer 2010 Ad Campaign

First image to debut for Fendi's Spring Summer 2010 Ad Campaign. First impression from the image: Spring is here! That is why we see more outdoor settings for spring summer season ad... Natural environments and lighting, that is exactly what we get for Fendi's new ad:)

Of course, Anja Rubik looked very gorgeous, a refreshing change from the melancholic and 'ghostly' Jessica Stam of Fall Winter 2009's ad campaign. Karl Lagerfeld worked his magic behind the lens again and I love how he captures the natural backlight and the way Anja posed.

But if Anja does not do anything for you, then there is that stunning White Selleria Leather Peekaboo bag which will leave all bag fans drooling. I am so happy Peekaboo bags are becoming the brand's house icon!

Looking forward for more images from this ad series:-)

Source: Ohlala